Better choices through clearer information.
1% Better helps people make better nutrition and performance choices through clear information, transparent comparisons and thoughtfully developed products. Protein Index is our current independent editorial comparison category.
Brand and platform
1% Better is the master brand. Protein Index is the first category platform, designed so the same evidence-led system can later support creatine, hydration and other supplement guides without mixing editorial rankings with owned products.
What we do
- Collect current product information.
- Compare reviewed products using published criteria.
- Separate accessible evidence from brand claims.
- Explain the main reasons behind each score.
- Update assessments when material information changes.
What we do not do
Protein Index is not a regulator, certification body, laboratory, medical service or substitute for professional dietary advice. Unless specifically disclosed, we do not commission laboratory testing.
Coverage
We prioritise products based on availability, consumer interest, category relevance and access to adequate information. Not every product or brand available in Australia and New Zealand is included.
Editorial approach
We aim to be accurate, consistent and fair. Conclusions are limited by the information available when each review is completed. Commercial relationships, samples or advertising do not change scores or ranking positions.