Independent Supplement Comparisons for Australia and New Zealand
Better choices through clearer information. 1% Better compares protein, creatine and collagen products through published criteria and clear evidence standards.
Meet Shirley Zu, our founder
Shirley is based in Sydney and has a professional background in enterprise software, data and partnerships. She founded 1% Better after her own experience choosing supplements raised questions about protein labels, ingredient claims, testing and value.
Her interest in fitness and comparing products shapes the questions this website explores. She brings a consumer perspective and experience working with data to make product information easier to assess.
Shirley also uses 1% Better to explore how AI can support research, publishing and a small business. Readers can contact her through our contact page.
How we research and prepare our content
1% Better publishes the comparisons and guides on this website. Our process uses AI-assisted research, organisation and drafting, alongside published product records and linked sources. The organisation byline identifies 1% Better as the publisher responsible for the content.
Product assessments use the criteria in our published methodology. Health articles explain research from journals and relevant authorities, with source links and limitations. Personal product experiences are identified as such, with the flavour, conditions and observations described.
Readers can inspect the evidence standards, check the sources on each page and send a correction through our research contact. Individual health decisions should be discussed with a qualified health professional.
Brand and platform
1% Better is the master brand. Protein, creatine and collagen each have a comparison index with category-specific criteria. Editorial rankings remain separate from owned products.
What we do
- Collect current product information.
- Compare reviewed products using published criteria.
- Separate accessible evidence from brand claims.
- Explain the main reasons behind each score.
- Update assessments when material information changes.
What we do not do
Protein Index is not a regulator, certification body, laboratory, medical service or substitute for professional dietary advice. Unless specifically disclosed, we do not commission laboratory testing.
Coverage
We prioritise products based on availability, consumer interest, category relevance and access to adequate information. Not every product or brand available in Australia and New Zealand is included.
Editorial approach
We aim to be accurate, consistent and fair. Conclusions are limited by the information available when each review is completed. Commercial relationships, samples or advertising do not change scores or ranking positions.