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AUSTRALIAN PROTEIN COMPARISON

Compare Australia's top protein powders.

Compare 50 whey protein isolate brands by protein content, ingredients, testing and value.

View rankings
WPI RANKINGS · UPDATED 22 SEPTEMBER 2026

Australian protein powder rankings.

Index ScoreOverall result across six published factors
LensRe-rank by formula, testing, price or reviews
Evidence confidenceHow strongly available information supports the assessment
Rank & productIndex scoreProteinA$/kgCost / 30gRatingEvidence
84/100Very strong
84.5%per 100g
$109.00AUD equiv.
$3.2730g powder serve
★ 5.00307 reviews
Highconfidence
Why ranked here?

Go Good’s official Organic Chocolate nutrition panel declares 84.5g protein per 100g (25.4g per 30g serve). The figure was previously missed because the nutrition panel is embedded as an image rather than exposed in the product-page text. Its current Australian one-time price still reduces the value result.

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78/100Strong
80.4%per 100g
$84.99AUD equiv.
$2.5530g powder serve
★ 4.703,195 reviews
Highconfidence
Why ranked here?

The current official Chocolate listing declares 80.4g protein and 4.5g sugar per 100g, A$84.99 for 1kg and 4.7 stars from 3,195 reviews (checked 22 September 2026). Sugar above 4g per 100g reduces Product quality by four points. The lower price raises Value one point and the flavour-specific review rating lowers Customer experience one point; the overall score remains 78. Its finished-product tests remain a strength.

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73/100Strong
87%per 100g
$85.00AUD equiv.
$2.5530g powder serve
★ 4.907,138 reviews
Mediumconfidence
Why ranked here?

Strong protein concentration, current pricing and extensive customer feedback supported the result. VPA’s official product page showed a 4.9/5 aggregate rating from 7,138 reviews when rechecked on 16 August 2026. Sucralose, xanthan gum and limited accessible batch-level evidence reduce its clean-label and evidence scores.

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71/100Strong
78.1%per 100g
$148.79AUD equiv.
$4.4630g powder serve
★ 4.90328 reviews
Mediumconfidence
Why ranked here?

The current Chocolate Fudge record declares 25g protein in a 32g serve, equal to 78.1g per 100g. The reviewed Australian 2lb pack is A$134.95, normalised to A$148.79/kg. Informed Choice certification is a major strength; lower chocolate protein density, high local price and undisclosed dairy origin reduce the overall result.

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69/100Moderate
89.3%per 100g
$95.96AUD equiv.
$2.8830g powder serve
★ 4.80394 reviews
Mediumconfidence
Why ranked here?

The current Chocolate record declares 35.7g protein per 40g serve, equal to 89.3g per 100g. The audited 1kg regular one-time price is A$95.96. Strong protein density and customer feedback are offset by limited public origin and finished-product testing evidence.

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69/100Moderate
88.3%per 100g
$107.99AUD equiv.
$3.2430g powder serve
★ 4.9012 reviews
Mediumconfidence
Why ranked here?

The Chocolate panel declares 88.3g protein per 100g and the reviewed 1.25kg Australian pack is A$134.99, equal to A$107.99/kg. Strong protein density and published nutrition support the result; added free-form aminos, sucralose and limited public finished-product testing reduce other components.

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68/100Moderate
80%per 100g
$109.95AUD equiv.
$3.3030g powder serve
Product count not shown
Mediumconfidence
Why ranked here?

The current Chocolate listing is a 1kg bag at a regular one-time price of A$109.95, equal to A$109.95/kg and A$3.30 per 30g of powder. It declares 24g protein per 30g serve, equal to 80g per 100g, and identifies a 90.5% WPI ingredient share. Natural ingredients are a strength; accessible finished-product reports and milk origin remain incomplete.

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67/100Moderate
80.3%per 100g
$172.78AUD equiv.
$5.1830g powder serve
★ 4.9049 reviews
Mediumconfidence
Why ranked here?

The current Chocolate 810g pack provides 24.1g protein per 30g serve, approximately 80.3g per 100g. Its regular A$139.95 price normalises to A$172.78/kg. Named NZ whey is a strength; the longer formula, limited finished-product testing evidence and high normalised price reduce the result.

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66/100Moderate
77.5%per 100g
$79.99AUD equiv.
$2.4030g powder serve
Product count not shown
Mediumconfidence
Why ranked here?

The official Chocolate panel declares 24.8g protein per 32g serve and 77.5g per 100g, with 1.4g sugar per 100g. Clear New Zealand sourcing helps, but lower chocolate protein density and limited public testing evidence reduce the score.

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64/100Moderate
82.7%per 100g
$105.53AUD equiv.
$3.1730g powder serve
Product count not shown
Mediumconfidence
Why ranked here?

The Chocolate Frenzy record declares 24.8g protein per 30g serve, equal to 82.7g per 100g. The current 1.8kg regular price of A$189.95 normalises to A$105.53/kg; source disclosure and public finished-product testing remain limited.

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64/100Moderate
80.9%per 100g
$147.78AUD equiv.
$4.4330g powder serve
Product count not shown
Highconfidence
Why ranked here?

The Australian product record declares 25g protein per serve and uses isolate as the sole protein source. The current 744g Australian retailer price of A$109.95 normalises to A$147.78/kg because the brand storefront did not expose a usable price. Athlete testing is a strength; artificial flavouring and undisclosed dairy origin reduce the result.

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63/100Moderate
83%per 100g
$157.99AUD equiv.
$4.7430g powder serve
★ 4.03358 reviews
Mediumconfidence
Why ranked here?

Chocolate Smooth is listed in a 1kg pack at a regular A$157.99, equal to A$157.99/kg and A$4.74 per 30g of powder. The chocolate-specific record provides approximately 24.9g protein per 30g, or 83g per 100g. Informed testing and 358 official product reviews strengthen the evidence, while its 4.03 rating, sucralose, high regular price and undisclosed dairy origin reduce the result.

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55/100Limited
90%per 100g
$89.00AUD equiv.
$2.6730g powder serve
Product count not shown
Lowconfidence
Why ranked here?

Clean Fuel declares 30g protein per serve and 30 serves in a 1kg bag, which calculates to approximately 90g protein per 100g. This is a Protein Index calculation—not a transcribed nutrition-panel value—because a complete panel is not published. Public reports and consistent sourcing still need verification.

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54/100Limited
71.4%per 100g
$131.37AUD equiv.
$3.9430g powder serve
Product count not shown
Mediumconfidence
Why ranked here?

The current 875g Chocolate Decadence tub lists 25 servings and 25g protein per serve, which normalises to approximately 71.4g per 100g. Its regular A$114.95 price normalises to A$131.37/kg. Added micronutrients, unclear dairy origin and price reduce the score.

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Chocolate group: we use the closest standard chocolate WPI variant sold by each provider. Missing local prices and verified ratings receive zero for those factors; this signals incomplete evidence, not a claim about product quality. Clean Nutrition’s Chocolate and Vanilla assessments were paused on 22 September 2026. Other product evidence and public prices were previously checked 8 September 2026; prices can change. Each price uses the exact selected pack size and is normalised to one kilogram. Single-pack public prices exclude shipping, subscriptions, bundles, volume discounts and temporary promotions. Cost per 30g is the normalised price per kilogram × 0.03. Imported prices use the same published conversion basis across the Index.

WHY TRUST THE INDEX

Clear methods. Visible limitations.

We compare published nutrition, ingredients, testing evidence, cost and consumer feedback. Scores may change when product information is updated.

QUICK CHECK

How to compare WPI

PLAIN-LANGUAGE GUIDES

Compare with more confidence.

Short explanations to help you interpret labels, evidence and price without marketing hype.

01

How to read a protein label

Match the nutrition panel to the exact flavour and compare protein per 100g.

02

WPI versus WPC

Isolate generally contains more protein and less lactose, while concentrate can offer better value.

03

What testing evidence tells you

A current finished-product report is different from a general ingredient or brand claim.

04

Compare cost per serving

Use the same powder serving size so scoop differences do not distort value.

05

Protein in a serving

Check both grams per serve and the serving size—the percentage can vary by flavour.

Educational information only—not medical advice. Claims about health, recovery, performance or body composition require appropriate evidence and compliance review before publication.

RESEARCH DIRECTORY

Brands we are tracking.

This is a market-tracking list, not a list of Australian and New Zealand manufacturers. It includes local brands, international brands sold here, and some names that may be retailers or distributors rather than manufacturers.

“Not yet reviewed” means we have not collected enough current information to publish a score. It does not imply endorsement or concern.

OPTIONAL DETAIL

Ingredients and evidence.

Review the formula, protein source and evidence behind official product claims. Brand statements are not treated as independent verification.

View ingredients and evidenceSweeteners, additives, sourcing and claim status+
Quick filters
Flavour sourceFlavour classSweetenerSweetener classOther additivesTransparency
Professional WheyNZ Whey Protein Isolate
New ZealandDocumented83.1%Organic cacao or vanilla beanWhole-foodThaumatinNatural-originSunflower lecithinFull
100/100
XplosivNatural NZ Isolate
New ZealandDocumented82.4%Cocoa + natural flavourNatural flavourThaumatinNatural-originSunflower lecithinFull
97/100
Go GoodWhey Protein Isolate
New ZealandDocumented84.5%Organic cacaoWhole-foodThaumatinNatural-originSunflower lecithinFull
94/100
Bare BlendsRaw Cacao Whey Protein Isolate
New ZealandDocumented81.3%Raw cacao or vanilla beanWhole-foodSteviaNatural-originSunflower lecithinFull
94/100
Pillar PerformanceWhey Protein Isolate
New ZealandDocumented78%Natural flavourNatural flavourNatural sweetenerNatural-originDigestive enzymesFull
94/100
Balance Sports NutritionBalance WPI
New ZealandClaimed85.8%Cocoa + natural flavourNatural flavourSteviaNatural-originSunflower lecithin, papain, bromelainFull
91/100
SBNClean WPI
New ZealandDocumented77.6%Natural flavourNatural flavourSteviaNatural-originSunflower lecithinFull
91/100
Top AthleteUltimate Whey Isolate
AU, NZ or EuropeDocumented84%Dutch cocoa + natural chocolate flavourNatural flavourOrganic steviaNatural-originNone disclosedFull
86/100
Transparent LabsGrass-Fed Whey Protein Isolate
United StatesDocumented82.4%Natural flavour or unflavouredNatural flavourSteviaNatural-originSunflower lecithinFull
86/100
NZProteinNZ Whey Isolate
New ZealandDocumented83.2%Cocoa + flavourNatural flavourSteviaNatural-originSunflower lecithin, saltFull
85/100
Protein Supplies AustraliaWPI Whey Protein Isolate
Not clearly disclosedClaimed80%Organic cacao + natural flavourWhole-foodSteviaNatural-originSunflower lecithinFull
76/100
INC Sports100% WPI
New ZealandDocumented77.5%Cocoa + flavourUndisclosedSucraloseArtificialLecithinFull
76/100
Sport Supplements Direct100% Whey Protein Isolate
AustraliaClaimed92.7%Natural flavourNatural flavourOrganic steviaNatural-originNone disclosedFull
76/100
Elemental NutritionXtreme WPI
New ZealandClaimed90%Cocoa or vanilla flavourUndisclosedSucraloseArtificialFlavour systemFull
76/100
Pure ProductWhey Protein Isolate
New ZealandClaimed88%Cocoa + natural flavoursNatural flavourNot specifiedUndisclosedNot fully disclosedPartial
74/100
MatakanaNZ Whey Isolate
New ZealandClaimed78%Cacao, yacon + lucumaWhole-foodMonk fruitNatural-originEnzymes, maltodextrinFull
73/100
Gen-Tec NutritionHydro Pro WPI
New ZealandClaimed80.3%Cocoa + natural flavourNatural flavourSucraloseArtificialColostrum, guar gum, xanthan gumFull
73/100
True ProteinWPI90
New ZealandDocumented81%Cocoa + natural flavourNatural flavourSteviaNatural-originInulin, lecithin, gumFull
71/100
Clean Fuel CoClean Fuel Protein WPI
AU or New ZealandConflicting90%Natural chocolate flavourNatural flavourSteviaNatural-originSunflower lecithinPartial
70/100
Amino ZWhey Protein Isolate
Not disclosedClaimed80.4%Alkalised cocoa + flavourNatural flavourThaumatinNatural-originXanthan gumFull
70/100
Bulk NutrientsWhey Protein Isolate
Not specified on the reviewed pageClaimed85%Cocoa + flavourUndisclosedSucraloseArtificialSunflower lecithinPartial
66/100
Switch NutritionWPI Switch
Not disclosedClaimed84.9%Milk chocolate flavourUndisclosedSteviaNatural-originCellulose, xanthan and guar gums; enzymesFull
64/100
International ProteinAmino Charged WPI
Not clearly disclosedClaimed88.3%Cocoa + flavourUndisclosedSucraloseArtificialAdded glutamine, arginine, soy lecithinFull
60/100
MusashiWhey Protein Isolate
Not clearly disclosedClaimed78.2%Chocolate flavourUndisclosedSucraloseArtificialFlavour systemPartial
60/100
MaxsMonster WPI
Not clearly disclosedClaimed82.7%Cocoa + flavourUndisclosedSucraloseArtificialDigestive enzymes and probioticsFull
60/100
Evolve NutritionEvolve WPI
Not clearly disclosedClaimed87%Cocoa + honeycomb flavourUndisclosedSucraloseArtificialLecithinFull
60/100
NOW SportsWhey Protein Isolate
Not disclosedClaimed80%Natural flavourNatural flavourXylitol + steviaNatural-originSunflower lecithin and xanthan gumFull
58/100
GenetixLean WPI
Not disclosedClaimed89.3%Chocolate flavourUndisclosedSucraloseArtificialFlavour systemPartial
55/100
Emrald LabsIso Zero
Not disclosedClaimed83.3%Flavour systemUndisclosedNot clearly disclosedUndisclosedAdded glutamine and BCAAsPartial
55/100
VPA AustraliaWhey Protein Isolate
Australia and/or New ZealandClaimed87%Cocoa + flavourUndisclosedSucraloseArtificialSoy lecithin, xanthan gumFull
54/100
Muscle Nation100% Whey Protein Isolate
Not clearly disclosedClaimed80.7%Milk chocolate flavourUndisclosedSucraloseArtificialFlavour systemFull
54/100
Rule 1 ProteinsR1 Protein Whey Isolate
Not disclosedClaimed78.1%Cocoa + flavourArtificial flavourArtificial sweetenersArtificialSoy lecithinPartial
52/100
MyProtein AUImpact Whey Isolate
Not disclosedClaimed83%Cocoa + flavourUndisclosedSucraloseArtificialSoy lecithinFull
47/100
Vital StrengthWPI+ Whey Protein Isolate
Not disclosedClaimed85%Chocolate flavourUndisclosedSucraloseArtificialGuar gum, anticaking agent, vitamins and mineralsFull
46/100
Dymatize NutritionISO100
Not disclosedClaimed78.1%Cocoa + flavourArtificial flavourSucralose + steviaArtificialSoy lecithin, potassium chlorideFull
46/100
Optimum NutritionGold Standard 100% Isolate
Not disclosedClaimed80.9%Cocoa + flavourArtificial flavourSucraloseArtificialSoy lecithinFull
46/100
EVOGENIsoJect
Not disclosedClaimed83.3%Flavour systemUndisclosedSucraloseArtificialIGNITOR enzyme systemFull
46/100
UproteinWPI Premium + XHL
AU, NZ and/or USAConflicting87%Chocolate flavouringUndisclosedSucralose + Ace-KArtificialEnzymes, anticaking agentFull
45/100
PVLISOGOLD Sport
Not disclosedClaimed82.5%Flavour systemUndisclosedSucraloseArtificialEnzymes and probioticFull
43/100
MuscleTechIsoWhey
Not disclosedClaimed80%Natural and artificial flavoursArtificial flavourSucralose + Ace-KArtificialSoy or sunflower lecithinFull
43/100
EHP LabsIsoPept
Not disclosedClaimed71.4%Chocolate flavourUndisclosedSucraloseArtificialDigestive enzymes, vitamins and mineralsFull
40/100
Black Wolf NutritionPerformance Hydro WPI
Not disclosedClaimed84.3%Cocoa + flavourUndisclosedSucraloseArtificialXanthan gum, guar gum, enzymes, probiotic, chromiumFull
40/100
IsopureZero Carb WPI
Not disclosedClaimed78.1%Natural and artificial flavoursArtificial flavourSucraloseArtificialVitamin and mineral blendFull
40/100
Redcon1Isotope
Not disclosedClaimed78.1%Natural and artificial flavoursArtificial flavourSucralose + Ace-KArtificialCreamer, gums and lecithinFull
34/100
What “natural-origin” means

It describes where an ingredient comes from—not proof that it is healthier, safer or less processed. Approved artificial sweeteners are treated as a preference trade-off, not automatically as a safety concern.

Verified: current, accessible supporting evidence Documented: current label or official page Claimed: brand statement without accessible support Conflicting: official sources differ

Combined score: ingredient simplicity 30%, milk-origin disclosure 20%, grass-fed evidence 15%, flavour and sweetener profile 15%, protein concentration 10%, manufacturing disclosure 10%.

OPEN METHODOLOGY

What the score measures.

The Index Score summarises six factors using available product information. It is not a safety certification, medical recommendation or guarantee of suitability.

View scoring methodology
25ptsProduct quality
20ptsIngredients
20ptsTesting evidence
15ptsSource origin
12ptsValue
08ptsCustomer experience